Noble Product Co.

A special creation by Forefathers Grooming

Noble Product Co. beard oils on a marble vanity

After years of searching for grooming products that truly met our standards, we realized the only way to guarantee the highest quality was to create them ourselves. That's why we created Noble Product Co. — a product line born from a desire to bring the same quality, transparency, and expertise we bring to the barbershop.

By combining the expertise of Forefathers Grooming with the innovation of Noble, we've brought together artistry and science, tradition and progress. Explore the collection and experience the care, detail, and excellence you've come to expect from Forefathers Grooming — in every bottle.

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The Collection

You deserve better product

Beardcare by Noble Product Co.

Beardcare

Our Noble beard oils use an innovative infusion process built around revolutionary cloudberry oil, plus jojoba, argan and moringa to deeply nourish and protect. Long-lasting softness, shine and strength — with bold, layered fragrances that go beyond the typical scent.

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Haircare & Styling by Noble Product Co.

Haircare & Styling

Clays, pomades and texture pastes crafted for the perfect balance of hold and flexibility. Whether you want a strong matte finish or a sleek high-shine look, our stylers work with any hair type — professional, long-lasting results that enhance your look, not weigh it down.

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Shampoo & Conditioner by Noble Product Co.

Shampoo & Conditioner

Shampoos and conditioners formulated to cleanse, hydrate and protect with every wash. Infused with argan oil, wheat proteins and botanicals to nourish hair from root to tip — leaving it soft, manageable and healthy.

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Appointments preferred

Ask your artist what to use

Not sure where to start? Your barber will match your hair and beard to the right Noble products.